Service-Dominant Logic (SDL): A Road Map for a Successful Marketing Management

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DEMİRBAŞ E.

Iğdır Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, no.7, pp.25-35, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Review
• Publication Date: 2022
• Journal Name: Iğdır Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Page Numbers: pp.25-35
• İstanbul Yeni Yüzyıl University Affiliated: Yes