Social Media Exposure and Toxicity

Creative Commons License

Parim Y. S.

17th Congress of Academic Research, İstanbul, Turkey, 17 February - 18 March 2026, vol.1, no.1, pp.111-112, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Volume: 1
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.111-112
  • Open Archive Collection: AVESIS Open Access Collection
  • İstanbul Yeni Yüzyıl University Affiliated: Yes

Abstract

SOCIAL MEDIA EXPOSURE AND TOXICITY

Res. Asst. Yağmur Sevim PARİM SAĞLAM

ORCID ID: 0000-0003-4092-1341

İstanbul Yeni Yuzyil University, Faculty of Fine Arts, Department of Performing Art

yagmur.saglam@yeniyuzyil.edu.tr 

Abstract

Social media toxicity occurs when a user is exposed to any content, harmful or not. Exposure produces toxicity that accumulates over time due to the continuity of micro-exposure rather than individual harmful content. In this context, the fundamental problem is that current power technologies manage user attention and desire by optimizing frequency, duration, and stimulation through interaction and revenue prediction. This is a result of ex ante architectural decisions regarding how exposure is dosed, rather than user preference. The study suggests that the level of accountability should not be limited to the management of individual harmful content but should encompass the management of exposure infrastructures. Consequently, user control over the exposure infrastructure provides the potential to change ranking factors and access alternative feeds.

Keywords: Digital Toxicity, Exposure, Algorithmic Governance