ÇELEBİ, S. İ. 2007. An experimental study of argument strength and source credibility on advertising effectiveness.. the International Colloquium on Business and Management .

ÇELEBİ, S. İ., (2007). An experimental study of argument strength and source credibility on advertising effectiveness. . the International Colloquium on Business and Management

ÇELEBİ, SERRA. "An experimental study of argument strength and source credibility on advertising effectiveness.," the International Colloquium on Business and Management, 2007

ÇELEBİ, SERRA İ. . "An experimental study of argument strength and source credibility on advertising effectiveness.." the International Colloquium on Business and Management , 2007

ÇELEBİ, S. İ. (2007) . "An experimental study of argument strength and source credibility on advertising effectiveness.." the International Colloquium on Business and Management .

@conferencepaper{conferencepaper, author={SERRA İNCİ ÇELEBİ}, title={An experimental study of argument strength and source credibility on advertising effectiveness.}, congress name={the International Colloquium on Business and Management}, city={}, country={}, year={2007}}