Yurt, C. And Demirbaş, E. Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing. 2022. In Research on Economics, Administration and Social Sciences , Livre de Lyon, Lyon, 41-72.

Yurt, C., & Demirbaş, E., (2022). Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing. Research on Economics, Administration and Social Sciences (pp.41-72), Lyon: Livre de Lyon.

Yurt, Cengiz, And ESRA DEMİRBAŞ. "Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing." In Research on Economics, Administration and Social Sciences , 41-72. Lyon: Livre de Lyon, 2022

Yurt, Cengiz And Demirbaş, ESRA. "Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing." Research on Economics, Administration and Social Sciences , Livre de Lyon, 2022, pp.41-72.

Yurt, C. And Demirbaş, E. (2022) "Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing", Research on Economics, Administration and Social Sciences . Lyon: Livre de Lyon.

@bookchapter{bookchapter, author ={Cengiz Yurt And author ={ESRA DEMİRBAŞ}, chaptertitle={Digital Transformation and Marketing: An Integrative Conceptual Study on Strategic Digital Marketing Management and Social Media Marketing}, booktitle={ Research on Economics, Administration and Social Sciences}, publisher={Livre de Lyon}, city={Lyon},year={2022} }